And the Bell has always ensured its plant-based guests were taken care of, with an array of customizable meatless items that can be ordered with beans subbed in for beef and an array of plant-based add-ons for a quick vegan shortcut.īut this week, plant-based denizens of three major cities will have something a little dreamier on the menu at their local Taco Bell. Plant-based meat companies such as Beyond Meat and Impossible Foods have also striven to achieve price parity with animal meat to appeal to more consumers.Ĭorrection: This story has been corrected to attribute a comment to Missy Schaaphok, Taco Bell's director of global nutrition and sustainability.We’ve all seen the bright lights of a Taco Bell at 2am, beckoning us to the drive-thru for a taste of its late-night eats. The chain said offering affordable vegan and vegetarian items is a priority. The limited-time menu item will cost as much as Taco Bell's original Crunchwrap. Most vegan cheeses are made from softened cashews, but the chain wanted to stay away from using nuts because of customer allergies.Īs Taco Bell tests demand and seeks customer feedback for the Vegan Crunchwrap, the chain won't allow customers to substitute the vegan beef or cheeses in other menu items during the trial. Missy Schaaphok, the chain's director of global nutrition and sustainability, told CNBC that the chain thinks this take on the Crunchwrap might resonate more with vegans than the Crispy Melt Taco.įor the vegan blanco sauce and vegan nacho sauce, Taco Bell used soy as the main base. The chain tested this iteration last August in its Crispy Melt Taco at restaurants in Birmingham, Alabama. Taco Bell used pea protein and soy to make the vegan beef in the new Crunchwrap. The chain has also been testing its own proprietary meat substitutes, including the alternative used in the Vegan Crunchwrap.
The chain hasn't shared any plans for a broader launch of the product. Most recently, it finally tested Beyond Carne Asada in dozens of Ohio restaurants in October. Taco Bell hasn't progressed beyond the testing stage for plant-based meat options. Many large restaurant chains have pulled plant-based items from their menus or stayed away altogether.
Since then, sales of plant-based meat have slowed as consumer interest wanes.
The Mexican-inspired chain was originally slow to embrace the plant-based meat trend but said in early 2021 it would test a menu item made with Beyond Meat. Vegetarians were also among the fans who successfully pushed Taco Bell to bring back its cult-favorite Mexican Pizza. Nearly a quarter of the items it sold last year were vegetarian. Taco Bell has long been a favorite for customers who don't eat meat, thanks to its vegetarian substitutes such as beans and potatoes. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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